Dubai Weather – What You Should Know Before Traveling to Dubai

Dubai weather can be summed up in one word: "hot". It should come as no surprise though: Dubai is situated right at the edge of the middle east over a vast expanse of desert. Its abundance to the sea does not help the weather at all and only adds to the already excruciating humidity. In this article, we will explore Dubai weather and tell you which seasons are the best to visit Dubai.

For visitors coming in from colder climates, the best time to come to Dubai is between November and March, when it is the so called "winter" season here. During this season, the days are sunny and warm. In fact, most people end up falling absolutely in love with the Dubai weather during this season – there's plenty of sunlight, ample sand, and it seldom becomes unbearably hot. In terms of absolute temperature, it hovers around 23-25 ​​degrees Celsius during this time – a quite agreeable temperature for most people. The nights, however, are much cooler, bordering on chilly.

The summers are when the Dubai heat truly shows its colors. Temperatures routinely soar above 40 degrees (Celsius). The further you travel away from the sea, the hotter it becomes. The interior parts of Dubai are absolutely unbearable during the summers. If Dubai were not such a modern, air-conditioned city, it would've looked like a ghost town in the summers.

Of course, summer in Dubai does not mean that you have the luxury of walking around in shorts and spaghetti tops. Remember that Dubai, despite being a very modern city, is still very conservative. When you are here, please respect the local culture by dressing up more modestly, even in the summers.

Whether you are traveling to Dubai in the summers or the winters, you must take care to avoid a heatstroke or a sunburn. Keep yourself hydrated at all times and wear a strong sunscreen whenever you go out. If possible, avoid going out in the daytime.

The perks of visiting Dubai in the summer are cheaper rates at all hotels and resorts. This is the off-peak season and you will find some great deals everywhere. If you are a cost conscious traveler who can bear the heat, the summer might be a good time to visit this city-state.

Finally, remember that Dubai is air-conditioned almost everywhere. The people here like to turn up the air-conditioning. A traveler unaccustomed to the air-conditioning here can easily catch a cold. Therefore, always carry a jacket or sweatshirt with you, particularly if you are going to be inside an enclosed, air-conditioned space for a long time.

Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

Unethical Search Engine Optimization Explained

If you've ever thought about hiring a professional search engine optimization (SEO) consultant or read about SEO as a subject then you may have seen the term "black hat" mentioned. Let's take a closer look at what black hat SEO really means.

To begin with, we'll revisit what is meant by the term search engine optimization (SEO). SEO referers to methods that improve search engine rankings for a particular website. Techniques can vary but will often involve making the most of the website by ensuring that its content and structure appeal to search engines, as well as visitors.

There are various schools of thought on how best to carry out such optimization. As far as the major search engines are concerned, there are ethical methods of improving search engine rankings and unethical methods.

Within the professional search engine community, ethical techniques are known as "white hat", while techniques that are viewed as unethical have been labeled "black hat".

White Hat SEO involves making the best use of the structure and content of the website to improve rankings. Black Hat techniques will often involve trying to fool a search engine into believing that a particular website is more relevant or highly regarded than it actually is.

Examples of Black Hat methods may include cloaking, which is where a search engine is effectively shown a different version of a website to visitors. Other techniques would include employing hidden text and links.

Although Black Hat SEO can have some impressive results, the major search engines are constantly trying to clamp down on such methods, banning websites who employ them.

For long-term results, ethical White Hat methods are the most effective.

Discounted Cash Flow Modelling to Achieve Personal Financial Goals

A discounted cash flow or DCF model is a style of calculation linking streams of future money flows to lump sum amounts. Discounted cash flow models have a range of business-related applications, and are used extensively by economists, accountants, actuaries, engineers, business valuators, finance professionals, and others.

For example, a company may wish to finance a project if (and only if) the Internal Rate of Return exceeds 10% per year. The anticipated development costs for the project may be large for the initial year. On the other hand, significant revenues are anticipated for Year 2 onward. The company directors rely on a DCF model to help determine whether or not the project's Internal Rate of Return exceed their 10% threshold.

Discounted cash flow models also have important applications in everyday life that are often overlooked. For example, consider auto dealers who advertise low finance rates to prospective clients. From a car buyer's perspective, low finance rates are understood to be good, since they mean lower monthly payments. By using a DCF model, a buyer can determine the monetary value on the low finance rate offer.

Everyday use of a Discounted Cash Flow model would include (but would not be restricted to) the following:

  • Mortgage Refinancing: For homeowners with a fixed-rate mortgage, refinancing often debts paying a penalty. A DCF model can be used to calculate whether the interest savings exceeded the penalty cost
  • First-Time Home Ownership: First time home ownership involves many new costs, and can be intimidating to many of us. A DCF model can help by comparing long term home ownership costs against rental costs
  • Lease or Own Vehicle: A DCF model can help car shoppers in their decision whether to buy or lease a vehicle

Examples of these and other everyday applications can be viewed at the author's website.

Through the above (and other) practical applications, Discounted Cash Flow models can assist all of us in achieving our personal financial goals.